Matt Prince

Matt Prince

Matt Prince

In life, everyone has their strengths and weaknesses, but the difference is that not everyone can recognize them.

Over the years, people are always coming up to me, asking “Why are your locations so fun and successful?” Well, my answer has always remained the same: I know my strengths, I know what works and I can do them well. But more importantly, I’m also aware of my weaknesses. In fact, I’ve always felt that the person who thinks they can “do it all” is foolish and will inevitably fail.

Matt Prince: Throughout the Years

Since I was 19, I’ve been on the Long Island nightlife scene, taking the weekend and turning it into nights that my customers would never forget. Now, as I hit middle age, the love and passion that I have for my customers is contagious.

No matter the space or situation, I’ve always remained the same guy. From Bogart’s (my college bar at Hofstra) and my town bar on the East End of Long Beach to 39th & Park in New York City and finally building with New York Jet great Wayne Chrebet (my suite mate at Hofstra). I’ve always been the type of owner that looks and acts like the average Joe, with a baseball hat, ripped jeans and a pair of K-Swiss sneakers. Style points were never my thing, and neither was receiving compliments.

To be a truly great establishment, you must surround yourself with great people. Now, I’d love to take all of the credit, but only an egotistical person would do such a thing. I won’t belittle myself—I’ve spent 18 years working my tail off to find, design and promote locations. Plus, I’ve made all of the behind-the-scenes decisions on the fly to keep the engines running.

As years pass, my employees have left to grab their own brass ring. And let me say, I feel so much pride watching all of them kill it over and over again. It’s left me speechless at times, and anyone that knows me would understand that “Matt Prince” and “speechless” don’t belong in the same sentence!

Vienna of Roslyn

Anyway, the point of this bio is for me to describe myself, in my own words, and give a little insight into Vienna. Now that the ‘me’ part is over, we can focus on what’s truly important: Vienna of Roslyn.

When I first spotted the venue that later became Vienna, I saw a goldmine that needed a little TLC. I’ve watched this location since the early 2000’s. I’ve been a patron and have understood the good and the bad of the former establishment. That’s why I took a step back to build a sophisticated, sexy lounge that doubles as a boutique event space, known as Vienna of Roslyn.

The goal was to build a sexy, fun atmosphere on the Gold Coast. I’ve tried to compliment this area and add what I believe is missing, but only my amazing guests will be able to tell me how I did. I make it a point to let my guests know they matter and that, most importantly, I’ve been listening to the buzz on the street for past few years—and now I’m here ready to deliver!

Dedication to Customers

If anyone knows me, they know that my voice (or what’s left of it) is raspy. I explain that it didn’t get this way by accident. I’ve spent my entire life talking to customers and caring about their night and happiness.

So, the next time you visit, don’t be surprised if some dude who is about 5’10″ with a hat sends over Patron shots or a Chocolate Fondue platter. That’s just me being me—and, as we all know, people don’t change!

My staff and I are completely dedicated to running this event venue and personalizing the space to cater to your every whim. At Vienna, no detail will be overlooked. We truly care like no other staff—this I can promise you!

Matt Prince Speaking to Guests